Why is marketing essential to employer branding? A short story on WordFeud.
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“Hey Anne, I saw you passing by during a game of Wordfeud”. Yes, me too !, but during a game of online Scrabble”… “Uh? What do you mean?” I ask my friends in surprise. “See, I took a screenshot of it!” . ““Oh my goodness” I stammer…. A thunderous burst of laughter from my friends follows. […]
“Are you in a state of flow?”
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It is strange that we all understand what is meant by the question, but that hardly anyone understands how to get into it – this so-called flow. What do you actually have to do? Or will it just come naturally when the time is right? How do you get yourself and your business back into […]
Get the best out of yourself and your CEO!
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As an HR Executive, may I ask you a simple but very important question? What do you think is the number 1 reason why one organization is known as a great employer and another as a not very attractive one? As far as I am concerned, this simple question has a surprisingly simple answer… It depends […]
Where is your company in the HR evolution (Darwin Style)?
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HR innovation is necessary to become and remain competitive. Yet the majority of companies do not seem to embrace this idea. Why not? A few weeks ago I initiated a few HR ChangeMakers events. I had found a company to sponsor the events, invited thirty prominent and successful CHROs from various multinationals, and facilitated the […]