Why is marketing essential to employer branding? A short story on WordFeud.

“Hey Anne, I saw you passing by during a game of Wordfeud”. Yes, me too !, but during a game of online Scrabble”… “Uh? What do you mean?” I ask my friends in surprise. “See, I took a screenshot of it!” . ““Oh my goodness” I stammer…. A thunderous burst of laughter from my friends follows. […]